360 Coolerbox
Pinch to Open
Company
Graphic Packaging International
Platforms
Paperboard on high-speed gluers and automated loading
Tools
ArtiosCAD, Illustrator
Date
Spring 2015
My Role
Creative Structural Design, Graphic Design
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Graphic Packaging International
Paperboard on high-speed gluers and automated loading
ArtiosCAD, Illustrator
Spring 2015
Creative Structural Design, Graphic Design
I remember sitting at my desk, looking at a Corona advertisement. The thought occurred to me, I wonder if I could open that package by grabbing the actual lime? Wouldn't that be cool? I went to work in ArtiosCAD, and quickly got mockup cut on our plotter table. It took a few iterations to get the sizing and perforation patterns perfected, but I got there. Here's some fun photos of the concept.
The goal of this was to add some fun to the experience of opening a boring beer box while bringing together the essense of the brand with the packaging. What's more connected to Blue Moon than an orange - or Corona to a Lime? We pitched the ideas to both companies, but neither one ended up moving forward with it. Lose some win some, but this was a fun one.
